A Taste for Travel

[timelesstable]

Arriva have updated their web site news with the following:

AY has given away £50K free taster tickets to the residents of Yorkshire.

The company contacted residents of Yorkshire and offered non bus users the chance to give the bus a go for free.

Full story: www.arrivabus.co.uk/content.aspx?id=15914

[northerner]

Another excellent scheme from Arriva, hope it pays off for them and encourages other operators to give it a try

[Jack]

Stagecoach has done similar initiatives in the past but on a national scale.