First Leeds City ad - a waste of money?

[joseph]

Considering drivers are leaving in droves partly because of better wages elsewhere, you'd have thought First would make better use of it's finances to boost wages rather than spending on expensive, and frankly pointless TV advertising!

Can't remember which channel, but it was one of the major ones where I recently saw the ad. The ad's basic message seems to be about promoting local attractions and encouraging people in Leeds to stay local (err why?) spend local (err isn't that up to the attractions/local businesses to promote themselves?) and travel local (again why, is there anything wrong with travelling all over the county?). I just don't get the reason behind the ads myself, if it was a campaign emphasising how safe bus travel is then that'd be justified, however an ad promoting local attractions whilst telling everyone stay and spend local clearly isn't, especially when First locally is on it's knees with driver/reliability issues.

[Deleted]

Ironic that First have decided to advertise travelling local only days before removing the local tickets & telling people to buy W Yorks Daily/Weeklys

[stephen01]

Dec 11, 2021 15:07:30 GMT 1 @cp2012 said:

Ironic that First have decided to advertise travelling local only days before removing the local tickets & telling people to buy W Yorks Daily/Weeklys

The Ads been out 3 months but is mainly only than TV

[irhardy]

Dec 11, 2021 14:20:57 GMT 1 joseph said:

Considering drivers are leaving in droves partly because of better wages elsewhere, you'd have thought First would make better use of it's finances to boost wages rather than spending on expensive, and frankly pointless TV advertising!

Can't remember which channel, but it was one of the major ones where I recently saw the ad. The ad's basic message seems to be about promoting local attractions and encouraging people in Leeds to stay local (err why?) spend local (err isn't that up to the attractions/local businesses to promote themselves?) and travel local (again why, is there anything wrong with travelling all over the county?). I just don't get the reason behind the ads myself, if it was a campaign emphasising how safe bus travel is then that'd be justified, however an ad promoting local attractions whilst telling everyone stay and spend local clearly isn't, especially when First locally is on it's knees with driver/reliability issues.

The difference is that First only has to pay once for the advert and then no more money is required to be spent, whereas if wages are increased, it is an ongoing cost that has to be found and paid every month.

The advert might bring in more income to First so that they can afford the ongoing costs of an increase to wage levels?

[kendall17]

Dec 18, 2021 13:57:52 GMT 1 irhardy said:

Dec 11, 2021 14:20:57 GMT 1 joseph said:

Considering drivers are leaving in droves partly because of better wages elsewhere, you'd have thought First would make better use of it's finances to boost wages rather than spending on expensive, and frankly pointless TV advertising!

Can't remember which channel, but it was one of the major ones where I recently saw the ad. The ad's basic message seems to be about promoting local attractions and encouraging people in Leeds to stay local (err why?) spend local (err isn't that up to the attractions/local businesses to promote themselves?) and travel local (again why, is there anything wrong with travelling all over the county?). I just don't get the reason behind the ads myself, if it was a campaign emphasising how safe bus travel is then that'd be justified, however an ad promoting local attractions whilst telling everyone stay and spend local clearly isn't, especially when First locally is on it's knees with driver/reliability issues.

The difference is that First only has to pay once for the advert and then no more money is required to be spent, whereas if wages are increased, it is an ongoing cost that has to be found and paid every month.

The advert might bring in more income to First so that they can afford the ongoing costs of an increase to wage levels?

Generally that's the purpose in advertising. Sometimes people's narrow-mindedness can't grasp that.

[Arriva Wakefield]

Dec 18, 2021 14:34:35 GMT 1 kendall17 said:

Dec 18, 2021 13:57:52 GMT 1 irhardy said:

The difference is that First only has to pay once for the advert and then no more money is required to be spent, whereas if wages are increased, it is an ongoing cost that has to be found and paid every month.

The advert might bring in more income to First so that they can afford the ongoing costs of an increase to wage levels?

Generally that's the purpose in advertising. Sometimes people's narrow-mindedness can't grasp that.

You may find that each operation has a pot of money allocated for specifically for promotional activity.

When you break it down, you are looking a a very small amount if applied for wages - probably about 1 or 2p per hour.

When York did the summer “Business Restart” promotion, the drivers said that the £20,000 up for grabs would be better applied to wages (but its only 1 drivers wage for the year), and along with the promotional tickets offered at the same time, has probably gained more than that in extra revenue from bringing passengers back on board, that might have otherwise used the car etc.