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Post by westyorkshirebus on Feb 24, 2016 20:40:54 GMT 1
Looks like Transdev are rebranding their companies or at least their non branded routes.
Keighley becoming "The Keighley Bus Company"
Harrogate becoming "The Harrogate Bus Company"
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kendall17
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Justice for the 96!
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Post by kendall17 on Feb 24, 2016 22:21:15 GMT 1
What's local about it apart from the branding?
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Post by westyorkshirebus on Feb 24, 2016 22:27:00 GMT 1
Bringing the town name to the fore rather than "Transdev" being the focus.
I would have preferred "& district" to come back but I imagine that would have been seen as the past not the future.
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Post by stevieinselby on Feb 24, 2016 23:57:59 GMT 1
Transdev really do seem too faddy with their liveries and branding. That will be the fourth livery for the local Harrogate services in about 10 years ... not to mention the other ones that have been and gone in that time like two premium route liveries, the Airport/York Express, two 36s and possibly others that I have missed. I don't think they've even finished painting them out of the butterscotch and cream livery and they're already looking to change it again! Keighley looks as though it has had two main liveries plus The Zone and three Shuttles. Coastliner is subtly different with each new batch of buses.
Have Stagecoach, First, Arriva, EYMS and the multitude of smaller operators been harmed by keeping a livery that is recognisably the same (albeit sometimes with minor tweaks) throughout that whole period? Not as far as I can tell!
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Post by westyorkshirebus on Feb 25, 2016 0:08:00 GMT 1
There will have been many attempts at local branding at First, Stagecoach etc that will have been and gone many times in the same time period, just that they do it with vinyl as a sub brand, Transdev do it with paint as the overall livery.
EYMS are incredibly traditional in their presentation that suits their mostly rural operations, whether they really get the full potential out of their Hull services against the brash Stagecoach is questionable.
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Post by Burnside on Feb 25, 2016 9:20:59 GMT 1
Jeez! What's wrong with Keighley & District or Harrogate & District?
Established names people know, not this tripe that hardly gives off that image Transdev seem to be aiming for. They've got Coastliner, the new brand for the 36, Mainline for Burnley all of which are good quality, this is a bit 'bargain basement'. K&D and H&D aren't broken, so why fix em?
What's next? The Malton Bus Company?
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Post by pub146g on Feb 25, 2016 17:51:51 GMT 1
I actually like these two new identities.
Let's not forget that many organisations and brands change their identities once every few years which often involves restyling logos, colour palettes, visual language and/or the photographic style. There are many reasons for this but I suspect what might be going on here is to make it more appealing to a new audience, my own opinion is that anything with "and District" in the title now comes over as very 1970's 'On The Buses' and the perception certainly with younger people could well be one of it being old fashioned.
Nowadays if you give something a makeover and market it correctly you can gain a whole new customer base, one analogy of this that comes to mind concerns beer : sales of Thwaites Dark Mild were on the decline because it conveyed an image of being an old man's drink. What did Thwaites do? Give it a new name of Nutty Black, marketed it to a younger audience and sales rocketed.
So, although it might not be the main reason, a more modern image is often one of the motivations behind a rebranding project and this coupled with the proposed refurbishing programme could be aimed at targeting new customers.
It could also be a combination of several other factors such as new CEO wanting to bring a new lease of life to an organisation ; repositioning themselves in the market ; outdated image as outlined above etc.
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Post by SCH117X on Feb 25, 2016 18:32:58 GMT 1
"and District" does generally seem to be losing popularity as being "old fashioned". A pity as certainly various towns around Harrogate despise their larger neighbour and this just reinforces the domineering place.
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Post by alextransdev on Feb 26, 2016 7:02:21 GMT 1
Jeez! What's wrong with Keighley & District or Harrogate & District? Established names people know, not this tripe that hardly gives off that image Transdev seem to be aiming for. They've got Coastliner, the new brand for the 36, Mainline for Burnley all of which are good quality, this is a bit 'bargain basement'. K&D and H&D aren't broken, so why fix em? What's next? The Malton Bus Company? I think you know the answer to the last question. As I've mentioned in another post, the "& District" names are not used in customer-facing scenarios, so they aren't really there any more to break or to fix (and we dismissed the idea of reinventing them as it doesn't define us in the way that the new brands will do, nor does it move us further forward). I have no idea why saying you are the local town's bus company gives off a bargain basement image when our own belief and our research shows it is actually showing off our pride, whilst making an honest statement about the kind of local provider we are, irrespective of our ultimate ownership. |
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Post by Burnside on Feb 26, 2016 8:11:39 GMT 1
Alex, it's simply a personal opinion. Transdev have come up with some good brands and snazzy names but to me the new identities for Keighley and Harrogate just seem a little dull and bland in comparison if you get what i mean?
Maybe it's just remembering as a kid the buses going from the red of West Yorkshire to the red and grey of the new Keighley & District.
I have no doubt you want to show pride and i like some of the names brought in such as BronteBus and Tadfaster, it's just, to me, they are a bit more catchy and fancy.
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Post by MetrolineGA1511 on Feb 28, 2016 22:38:25 GMT 1
As there are 10 single-deckers due for Keighley later this year, these could be the first batch to wear this branding.
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Post by sharksmith on Mar 1, 2016 18:16:16 GMT 1
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WYBS
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Post by WYBS on Mar 1, 2016 20:41:42 GMT 1
As there are 10 single-deckers due for Keighley later this year, these could be the first batch to wear this branding. Will these be new buses or transferred? |
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Post by driver6540 on Mar 1, 2016 22:07:22 GMT 1
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Post by timelesstable on Mar 1, 2016 22:30:26 GMT 1
Engine appears to be working hard |
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Post by sharksmith on Mar 1, 2016 22:40:42 GMT 1
Engine appears to be working hard Just setting off from the traffic lights, a lot of these kick out clouds of smoke like this. |
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Post by Burnside on Mar 1, 2016 23:29:04 GMT 1
Why do Transdev's Presidents belch out so much crap?
We have referred in the past to Transdev's B10BLE's being in much better condition than First's, but you don't see First's B7TL's kicking out crap to that extent.
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WYBS
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Post by WYBS on Mar 1, 2016 23:47:13 GMT 1
Why do Transdev's Presidents belch out so much crap? We have referred in the past to Transdev's B10BLE's being in much better condition than First's, but you don't see First's B7TL's kicking out crap to that extent. I'm often behind them in a car. Get a load of thick black smoke in your face. You can also see it even when you're one. |
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kendall17
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Justice for the 96!
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Post by kendall17 on Mar 2, 2016 1:01:59 GMT 1
The black smoke is unburnt fuel, apparent in all diesel engines.
Have a look at stopping ateas on guided bus ways to see the results, they're covered in sut from the smoke.
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Post by steviewevie on Mar 2, 2016 8:43:55 GMT 1
Strange that my diesel car doesn't chuck muck out at every stop. I was told years ago that clouds of black smoke meant that the car was badly maintained. Make of that what you will.
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kendall17
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Justice for the 96!
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Post by kendall17 on Mar 2, 2016 9:19:01 GMT 1
Strange that my diesel car doesn't chuck muck out at every stop. I was told years ago that clouds of black smoke meant that the car was badly maintained. Make of that what you will. "Black Smoke - this is the most common one and is really just an imbalance in the air to fuel ratio - too much fuel to not enough air. This means either too much fuel is being added to the mix or there's not enough oxygen being supplied to burn the fuel. The black smoke is full of particulates that are basically large diesel particles that normally would be burned as fuel. Any way you look at it, a diesel truck emitting black smoke is not going to be getting the optimal fuel mileage it should be getting." It can be caused by things such as poor air filtration/injectors/egr valve but the last line in the quote is key. You probably won't see it in the car as it's rapidly up to optimal revs, in a large diesel it happens at low revs, presumably due to the time it takes to get the bus moving & building revs. |
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Post by B521UWW on Mar 2, 2016 10:42:48 GMT 1
Latest refurbished and in new colours is 451.
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Post by steviewevie on Mar 2, 2016 16:02:04 GMT 1
Thanks for the explanation Kendall17.
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Post by steve58 on Mar 3, 2016 0:11:56 GMT 1
Strange that my diesel car doesn't chuck muck out at every stop. I was told years ago that clouds of black smoke meant that the car was badly maintained. Make of that what you will. If it's 8 years old or less it will have a Diesel Particulate Filter (DPF) in the exhaust. These are fitted to meet Euro 5 Emissions standards.They filter the soot out of the exhaust, (hence no black smoke) and are designed to self clean by burning off the soot at high temperatures, provided the filter gets really hot. However if the filter becomes too clogged and can't be cleaned, it means a new one at considerable cost - £530 for my son's 2008 Focus. If you see a post 57 Reg diesel car belching out black smoke, it's probably had the filter removed - not advisable. |
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Steve Macz403
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Post by Steve Macz403 on Mar 3, 2016 22:14:50 GMT 1
Strange that my diesel car doesn't chuck muck out at every stop. I was told years ago that clouds of black smoke meant that the car was badly maintained. Make of that what you will. "Black Smoke - this is the most common one and is really just an imbalance in the air to fuel ratio - too much fuel to not enough air. This means either too much fuel is being added to the mix or there's not enough oxygen being supplied to burn the fuel. The black smoke is full of particulates that are basically large diesel particles that normally would be burned as fuel. Any way you look at it, a diesel truck emitting black smoke is not going to be getting the optimal fuel mileage it should be getting." It can be caused by things such as poor air filtration/injectors/egr valve but the last line in the quote is key. You probably won't see it in the car as it's rapidly up to optimal revs, in a large diesel it happens at low revs, presumably due to the time it takes to get the bus moving & building revs. I've seen this on a few older buses, an Arriva Dennis Arrow, was chucking out loads of black smoke around Leeds train station, and seen this on a Volvo Wright Fusion Artic on the 1 too. Was back in 2007, Makes sense, I've only had to learn about that as my new cars a diesel, and was doing some research about the DPF. |
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